Believing that you can create and sell a $15,000 product is not going to be easy especially if you have never sold anything for over $500. More than likely you are going to have to create a $500 product and market it and develop your belief from this first product rather than jumping straight into a higher ticket product. I encourage you to create a $500 product initially to get accustomed to the process. And whilst you are doing this be thinking about allowing yourself to believe that it could be more. Working gently on your belief system is all that is needed.
But during the process of creating your first high ticket product of say $500 you will go a long way to enhancing your belief and you can do this in stages. Create your $500 product and then think about a $1,000 product and $2,000 until you are ready and prepared to market your $15,000 product. This way you are continuously growing and stretching yourself.
Now the best thing to do is to put yourself in your client's shoes. What is it you are looking for when you purchase a high ticket product? What specifically do you expect from your products.As well as information, information that will teach you something about which you require knowledge, when you purchase a high ticket product you also expect a relationship with your teacher, accessibility to your teacher, the experience of your teacher and other specific results.
It's exactly the same for your buyer too. They all want results, experience, accessibility, knowledge and a relationship. The most important aspect they are looking for however is the relationship. They want that special relationship that comes from having a coach. Someone that will help them achieve their specific goals whether it is cultivating and maintaining a competition-winning garden that wins awards or achieving a specific sales goal at work. What they are actually looking for when they purchase a high ticket product - and by high ticket product I mean a product that is priced around $2500 and above - they expect time with their tutor or coach. They are purchasing your time whether its for an hour each day or an hour per week or whatever, they are expecting a piece of your time.It is vitally important that you realize that when someone pays you $15,000 for three months coaching, that they are purchasing you - they are purchasing an element of your time on a regular basis to achieve their specific goals.
It's important that you understand that when somebody spends $4,000 or $8,000 or $15,000 or beyond, when they spend those types of dollars with you, they are not just looking for information. They are not looking for the type of information that you can just put into an e-book or an MP3 and send it out to them. If they want that, they can buy that off of a sales page. They can make an investment straight off of a sales page, and a sales page can adequately sell that information because it can literally say, "You're going to learn A, B, and C, and the benefits to you for learning precisely that : A, B, and C.
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